Privacy at Persista
This policy explains what personal information Persista Consulting may collect, why we use it and the choices available to you.
The essentials
Persista Consulting is responsible for the personal information described in this policy when you visit our website, contact us, ask about our services or work with us as a client, supplier or business contact.
Questions about this policy or our use of your information can be sent through our contact page.
Information
Your name, work email, telephone number, organisation and job role.
Information you share about your requirements, systems, processes and correspondence with us.
Records needed to plan, deliver, support and administer an agreed service.
Technical, security and usage information, together with cookie choices where applicable.
We normally receive information directly from you. We may also receive relevant business information from your organisation, service providers you choose to connect with us, or publicly available professional sources.
Purpose
| Purpose | Typical lawful basis |
|---|---|
| Respond to enquiries and discuss a possible project. | Steps before a contract and/or legitimate interests in responding to business enquiries. |
| Deliver, manage and improve agreed services. | Contract, legitimate interests and legal obligations, depending on the context. |
| Operate, secure and troubleshoot the website and our systems. | Legitimate interests in running a secure and effective business, and legal obligations where applicable. |
| Use optional analytics or send consent-based marketing. | Consent where UK law requires it. You can withdraw consent at any time. |
| Maintain records, resolve disputes and protect legal rights. | Legal obligations and legitimate interests. |
Where we rely on legitimate interests, we consider the need for the processing, its impact on you and whether your interests or rights should take priority.
Disclosure
We do not sell your personal information. We may share only what is necessary with carefully selected organisations that help us operate and deliver services, such as website and IT providers, CRM or form providers, professional advisers, project partners working under appropriate terms, and public authorities where the law requires it.
If a service provider processes personal information outside the UK, we take steps intended to ensure an appropriate level of protection, such as using a recognised adequacy decision or approved contractual safeguards where required.
Protection
Retention depends on why information was collected, the service involved, legal or regulatory requirements, and the time needed to establish or defend legal claims.
We use organisational and technical measures intended to protect information against unauthorised access, alteration, disclosure or loss.
Your choices
Depending on the circumstances, UK data protection law may give you the right to:
You can object to direct marketing at any time. Other rights can depend on the legal basis and circumstances, so we may need to explain if an exemption applies.
Talk to us
To ask a question or exercise a right, please contact Persista Consulting. We may ask for information to confirm your identity before acting on a request.
You may also complain to the UK Information Commissioner’s Office. Visit ico.org.uk/make-a-complaint for current guidance.
We may update this policy as our services, technology or legal obligations change. The latest version will appear here with a revised date.
